Gospel Music, Songs & Christian Entertainment.

Marketing And Business Of Gospel Music In Nigeria A Big Challenge – Jennifer Adiele

Today on our “Inside the Act” we will be talking to Nneka Jennifer Adiele a music minister who recently released a single titled Hallelujah, “Hallelujah” is a deep Worship expression of total proclamation of God’s Glory.It’s a song that is ascribed to His awesomeness, love, royalty and how amazing he is. So I had a sit down with Jennifer and it was really an interesting experience….

Having listened to you minister especially at Gospotainment’s Anniversary earlier this year it’s really a pleasure having this conversation with you, So Tell us about you, your music foundation and ministry. Considering your abilities you could have gone to any kind of music why Gospel?

My name is Nneka Jennifer Adiele, I am from Asaba in Delta state, but I’m based in Abuja. I am married with two kids.

Music runs in the family, my parents and grandparents were all good singers, so it was passed on to me and my siblings who are also singers. By the virtue of the fact that while I was growing up my parents introduced us to church, I became born again and joined the choir and developed myself in the music ministry.

I have always taken pleasure in spreading the word of God through gospel music. As a believer and child of God, God has given us a mandate to go into the world and preach the gospel so as an obedient daughter of God and a born again I yielded to the word of my father the creator, that is why I am doing gospel music so that people can hear it repent and get closer to God through worship and even praise.


Let’s Talk About Your Music, you inspiration and style.

Jennifer AdieleSome of my songs are ;’ Hallelujah’, ‘Miracle God’, ‘Man in battle’, ‘Omemma’, ‘Tonuya’, and others that will definitely be coming forth (laughs). 

I get my writing inspiration based on my communication with God, sometimes when I’m praying, my quite time or working. One of the reasons I do the kind of songs I do is to get the mind of the people towards God, to inspire the hearts of men and to encourage souls drawing them to God with praise and deep worship.


Gospel music in Nigeria is beginning to pick serious momentum, gaining traction. What has been your experience so far? And your plans for the rest of the year

Well my experience as a gospel artist, it’s not really been easy at all, but as an upcoming artist I still struggle alone without any support of money. But because it’s a passion and I intend to succeed, I put in effort, doing it my little way knowing that God leading me gradually I will get to the top.

For the rest of the year, people should expect more inspirational songs from Jennifer Adiele, that will help encourage souls, giving them hope especially in this season and time that we are in and always giving glory to God.

Considering all the violence going on in the world, even right here in Nigeria what is the place of gospel and Christianity in today’s world?

Gospel music and Christianity has a very big role to play in this world. If you remove gospel and Christianity from today’s world, the world would be in an even bigger chaos. Take for instance the things happening in our world today, you put on the radio or television its bad news everywhere. But gospel music and Christianity is there to curtail all these evil happenings in our world and to bring people to Christ because minus the gospel and Christianity, the world would have been worse than t is now, so I believe the place of Gospel and Christianity in today’s world is to win men/souls to Christ and to make the world better for it in preparation for the rapture.

Gospel music in Africa as against the globe, if you would collaborate with an artist now both foreign and local who would it be ?

Gospel music in Africa comes in verities, in different forms, styles and languages. And every region has its uniqueness which reaches out to people and their needs and also dependent on the way they understand God. Globally, African gospel music is in trend, for instance other countries around the world sing African songs, and they get blessed while we here also sing those foreign songs and also get blessed. Formally it was not so, but right now globally people are beginning to connect to different genre of the gospel music ministry not minding the region its coming from, as long as it’s all about God they are blessed.

Marketing and business of gospel music how hard/easy has it been for you?

Marketing and business of gospel music in Nigeria is a big challenge a very big challenge in the industry because there are very few platforms for it, you have to push your own. You see everybody is struggling, doing their thing, trying to make it for themselves; for lack of funds some go as much as promoting themselves. The society is not helping at all because there is piracy everywhere and it’s a big challenge indeed, truly a big challenge. At least we have Gospotainment to do promotions for us but as you know it does not come for free (Laughs).

Final Words

My final words are that everyone continues to try and put in their best. Everyone may not be for you and you may also not be for everyone, not every song you minister might be for everyone, but just continue to try. Hard work, do the right thing knowing that with God all things are possible when it is time it will spring forth by itself.  Thank You



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