Photos: McDonald’s Inspiration Celebration Gospel Tour Weekend Experience
Last weekend, as part of the 13th Annual McDonald’s Inspiration Celebration Gospel Tour, McDonald’s USA introduced the first ever Golden Voice Talent Showcase and in-depth Master Class to Atlanta.
This is the first time that as part of its free nationwide tour, the Golden Arches has provided a two-day empowering and educational experience. The trip is an expansion of the Black & Positive Golden campaign by McDonald, an initiative that shines a brilliant light on Black excellence through the fields of empowerment, education, and entrepreneurship. The Golden Voice Talent Showcase and Master Class were produced in partnership with RCA Inspiration.
GOLDEN VOICE TALENT SHOWCASE: The power-packed experience began at the Riverside Epicenter on Friday night with the Golden Voice Talent Showcase. A group of gospel music fans and judges, including musical powerhouses Donald Lawrence, Kierra Sheard, and Sir the Baptist, heard twenty-four hopefuls from as close as metro Atlanta to as far as Rochester, NY. RCA Inspiration Marketing Vice President Damon Williams joined the judging panel, feedback on their performances from aspiring artists. Ultimately, with a traditional gospel hymn, Atlanta-born Aarion Rhodes blew away the magistrates and onlookers. She took home the grand prize, which included opening for the McDonald’s Inspiration Celebration Gospel Tour concert the following day in her hometown.
MASTER CLASS: The following morning, the showcase judges joined tour host Lonnie Hunter for an in-depth Master Class, held at New Birth Missionary Baptist Church. The panelists gave an intimate crowd an inside look into the music business.
CONCERT: The exciting weekend culminated with a much-anticipated, explosive concert featuring performances by Donald Lawrence, Kierra Sheard, Sir the Baptist, Tye Tribbett, Keke Wyatt, and DJ Standout. The event was hosted by Lonnie Hunter and drew approximately 6,000 attendees to New Birth.
Below are some exciting photos from this great event: